• Rovio Takes Aim at YouTube

With the Pigs Out of the Way YouTube is Next in Rovio’s Angry Birds Crosshairs

Angry Birds Toons, a new content series from Rovio’s hit game franchise Angry Birds, has reached over 150 Million views in under just the 3 months since it’s launch.

What’s more surprising is that this was achieved without YouTube in any part of the equation.


By |May 14th, 2013|The What, The Why|0 Comments
  • 3-Ps : Presence, Penetration, Proliferation

The 3-Ps of Online Video Success – Part 1

When trying to grow your online video initiative it can be helpful to break the job down into the 3-Ps: Presence, Penetration and Proliferation.

In this series we’ll be introducing this framework and diving deep into each section to help you leverage the 3-Ps for your business.  Subscribe to our newsletter to get the next parts straight to your inbox.


By |January 8th, 2013|The How, The What, The Why|0 Comments
  • PUMA Yard LIVE

PUMA’s live stream was a Bright Idea!

Brightcove recently published a video case study on how PUMA has leveraged fully the power of video – not just VOD but also live streaming.


By |December 12th, 2012|The What|0 Comments
  • YouTube - 5 Things to Learn From Double Down

5 Things That You Can Learn From YouTube’s Recent Original Programming Reinvestment

Earlier in November AdAge reported that YouTube was ‘doubling down’ on some of its original content providers while cutting loose the others.  Here are 5 things we can learn from this latest round of investment into the online video ecosystem by the largest elephant in the room.


By |November 14th, 2012|The What|0 Comments

If the Medium is the Message then the Audience is the Intent

In 1964 a pioneering founder of the then emerging Media Theory was busy doing many things such as predicting the arrival of the World Wide Web (if only the mantra JFDI existed then!).

Marshall McLuhan (a good Canadian lad) was one of the first to recognise the symbiotic relationships that exists between content and its container.

With his now famous line “the Medium is the Message”, Marshall very simply captured the fundamental concept that the Medium creates the environment into which the message can be delivered.

A digestible modern day example of his thinking goes something like this:


By |April 11th, 2012|The How|0 Comments

Are You a 2nd Screen Mesher or Masher?

A friend of mine, Tom Cape of Capablue, told me recently over coffee about this new way of thinking about users of 2nd screens during TV viewing.

As the rise of providers of 2nd screen experiences quickens a reactionary new school of thought is emerging to try to make sense of it all.

Roughly speaking the thinking is starting to group viewers into two families – Meshers and Mashers.


By |March 12th, 2012|The What|1 Comment

To View or Not to View: “Why” is the Question

If we could answer the question of Why people choose to consume video (or any media from our site) then we’d be well on our way to success.  Let’s explore a model  that might provide insight to a potential answer.

The Good Reason and the Real Reason

One of my all-time favourite quotes is by J. P. […]

By |November 30th, 2010|The How|1 Comment

The Content Consumption Path

Let’s face it we’re all lazy.   We’re always looking for the least cost to gain the most benefit.   The shortest route to the reward.  We want to achieve the lowest level of energy expenditure while maintaining our highest level of happiness.

In economics this is called Utility and really it is a metric that […]

By |November 17th, 2010|The How|2 Comments

Video’s “Invisible Hand”: The Click

Competition in the online video space is not marked by price but by clicks. As video becomes more a commodity produced by farmers (production houses) to be sold at supermarkets and local stalls alike the lessons learned over 300 years ago are starting to ring true for this new economy.

The Wealth of (video) […]

By |November 3rd, 2010|The How|3 Comments

From Stall to Supermarket: Video is a Product

Sometimes consuming video online is very much like doing your grocery shopping. You head to your local store, you walk the aisles of products that are categorised by type and you pick what you need as you stroll past.  In the end you always come home with more than you wanted – this is every […]

By |October 27th, 2010|The How|2 Comments