If YouTube were to buy Amazon services here is what it would cost

I’ve always been amazed by the numbers YouTube releases around its service.

At the time of writing the latest (and greatest) has them receiving over 100 hours of content every minute; and serving up around 6 Billion hours of content per month.

That’s just about one hour of online video for almost everyone on the planet.

For fun I plugged these numbers into the Amazon AWS Pricing Calculator to see what it would take for YouTube to run itself on Amazon AWS.

Here’s what I got:

Continue reading

With the Pigs Out of the Way YouTube is Next in Rovio’s Angry Birds Crosshairs

Angry Birds Toons, a new content series from Rovio’s hit game franchise Angry Birds, has reached over 150 Million views in under just the 3 months since it’s launch.

What’s more surprising is that this was achieved without YouTube in any part of the equation.

Continue reading

How to Live Stream 101: A Complete Beginner’s Guide

One of the most common questions I’m asked is “How do I live stream’?

Having attempted to answer this on numerous occasions in other forums such as LinkedIn I thought it high time I pulled my socks up and consolidated my efforts into an attempt at a ‘one-stop-shop’ 101 level instructional guide to Live Streaming.

If you’re interested in learning about the ins and outs of live streaming or you just want to keep me honest and add your own insights then please keep reading.   Continue reading

The 3-Ps of Online Video Success – Part 1

When trying to grow your online video initiative it can be helpful to break the job down into the 3-Ps: Presence, Penetration and Proliferation.

In this series we’ll be introducing this framework and diving deep into each section to help you leverage the 3-Ps for your business.  Subscribe to our newsletter to get the next parts straight to your inbox.

Continue reading

5 Things That You Can Learn From YouTube’s Recent Original Programming Reinvestment

Earlier in November AdAge reported that YouTube was ‘doubling down’ on some of its original content providers while cutting loose the others.  Here are 5 things we can learn from this latest round of investment into the online video ecosystem by the largest elephant in the room.

Continue reading

The Big Video Support Group: Connected TV Summit

Perhaps the most striking fact of this year’s Connected TV Summit was not who was there but who wasn’t.

In a room full of over 300 550 delegates [thanks to the organisers for the correction], where I felt considerably un-suited and un-booted, there was material under representation by the new age players in this space: Apple, Akamai, Boxee, LoveFilm, NetFlix, Facebook, YouTube all seemed completely absent.   Service and Technology players left a void as well: Brightcove, a sponsor (and my alma mater), didn’t have one rep show.   thePlaform sales director showed up briefly then left.

Continue reading

4 London Startups to Watch

4 Startups to Watch Over the last year and a half London has been getting increasing attention from the VC industry.    And with good reason.

With soaring numbers of startup ventures coming out of the Big Smoke coupled with public and private initiatives like TechCity, TechHub and the focal point of Silicon Roundabout it’s all getting really interesting.

Out of the crowd are emerging killer products that will truly transform their respective spaces and make London and the UK proud.

Here are 4 to watch:

Continue reading

It’s Time to Party Like It’s 1999

Pulp FictionWelcome to the 1990s of Digital Media.

With the Second Great Digitisation of Everything fading to the RAM banks of society, with only historians and ageing veterans to mark it’s passing we have entered a time where  Digital Media has finally grown up.  Running at a pace that would  at last give a dog something in common with a tortoise.   No more awkward nothing-to-say silences at those Tree of Life meetups.

As fast as a blink of a monitor screen Digital Media has reached it’s true Coming of Age.

Continue reading

The True (Awesome) Power of the Second Screen Revealed!

The Tweet came in innocently enough.

At 8:26PM GMT Saturday night, Ernesto Schmitt,  the CEO of second screen startup Zeebox tweeted the true power of the vision beginning to unfold.

“Wanna know who won the ratings war between The Voice and Britain’s Got Talent? Hands down guys, hands down: http://pic.twitter.com/o1A9e7jx

You could be forgiven to dismiss this as nothing more than some cheap attempt at marketing and self promotion.   But taking another look it becomes immediately clear where the true value (and stock market valuation!) of this startup lies.

Continue reading